SEE WHAT HAPPENED AFTER: Kobe Bryant family renews partnership with Nike

 

Kobe Bryant’s widow, Vanessa Bryant, announced on Thursday a new sponsorship deal with Nike to produce Kobe footwear, a year after the contract between the two parties expired.

 

 

It is estimated that 20 percent of NBA players have worn or continue to wear Kobe Bryant’s sneakers since the former Los Angeles Lakers star and his daughter Gigi died in a helicopter crash in January 2020.

 

 

“We’re excited to announce our partnership with Nike is going to continue!” Vanessa Bryant wrote in an Instagram post.

 

“I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.”

 

 

The exact duration of the deal has not been revealed, but it has been reported that Nike will relaunch the eleven shoes that accompanied Kobe during his career, as well as his six post-career models, with part of the revenues going to charitable foundations.

 

 

 

“Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” Nike president John Donahoe said in a statement.

 

“His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honour Kobe and Gigi by championing a new generation for many years to come.”

 

 

 

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