The partnership will provide McLaren with the best of Google products as they will use 5G-enabled Android devices and Chrome browser during practice sessions, qualifying and races.
It will also have a strong visual impact, as Android and Chrome branding will be on the engine cover and wheel covers of the MCL36 Formula 1 race cars, as well as on the helmets and race suits of Lando Norris ad Daniel Ricciardo.
This branding will also be visible on the Number 58 McLaren MX Extreme E race car and on the race suits of Emma Gilmour and Tanner Foust.
Exciting link up
Zak Brown, the CEO of McLaren racing, stated that he was excited at the prospect of working alongside Google.
“We are absolutely delighted and proud to welcome Google to the McLaren Racing family,” Brown said.
“Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world.
“By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance.
“We’re looking forward to an exciting partnership that spans across Formula 1 and Extreme E.”
Nicholas Drake, the vice-president of Marketing at Google, outlined what Google will contribute to the partnership with McLaren.
“McLaren Racing represents the very best of what’s possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google,” Drake said.
“We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimize McLaren’s race day performance.”